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Research papers

Tourist market research from viewpoint of an (official) national tourist organisation

Compared to consumer and production goods industries, market research (meaning thereby above all field research) has been rather scarce in tourism. These last years, an increasing activity could be observed in this field. Yet, initiative has been...

Catalogue: Seminar 1967: Travel and Tourism
Authors: Paul Risch, Jost Krippendorf, Jacques Antoine, Robert Irvine
June 15, 1967
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Citation

Risch, Krippendorf, Antoine and Irvine (1967a, June 15). Tourist market research from viewpoint of an (official) national tourist organisation . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tourist-market-research-from-viewpoint-of-an-official-national-tourist-organisation-